What goes on a small business website
- Home — who you help, with what, where, and the next step.
- A page per core service — better for Google (each page targets its own searches) and for ads (each campaign gets a matching page).
- Pricing — exact prices or honest “from” ranges. Visitors who see a price ask better questions and convert more often than those who have to call to find out.
- About and team — real people and credentials, not stock photos.
- Reviews — your real Google reviews, never invented testimonials.
- FAQ — the objections your team hears every day.
- Contact or booking — a short form, click-to-call, a map and opening hours.


