Torque Garage — website concept for an auto repair shop

Owners of premium cars don’t choose a shop by the hourly labor rate — they choose by trust: will the bill be padded, will the bolts be torqued to spec, will I spend hours on the phone. A typical repair-shop website answers with “a professional team” and a “Call me back” button.

The concept had to show that a website can remove those fears before the first call:

• transparent pricing — a service cost range before the visit, including labor and parts;
• booking without a call — a specific date, time and bay, not “we’ll call you”;
• repair visibility — customers see the stage, photos and pickup time without bothering the mechanic;
• proof of quality — before/after measurements, a diagnostics guarantee, supported brands and dealer-level software.

The goal: turn a visitor from an ad or a search like “BMW service Dnipro” into a booking for a specific bay, and an existing customer into a regular.

The idea — the website as a set of engineering drawings. Each section is styled as a sheet of technical documentation: “Sheet 03 / 09”, monospaced labels, dimension lines, a drafting-paper grid. Graphite, steel and signal orange convey engineering precision rather than a “garage” vibe — exactly what the owner of an expensive car wants to see.

The hero is a car on a lift with a wheelbase dimension line and four interactive hotspots (engine, brakes, electronics, suspension) with “from” prices. The tachometer needle in the logo revs on load and then tracks scroll progress.

Interactive selling points:

• a service calculator (make → model → year → job type, OEM or aftermarket parts) prints a “work order” with the list of operations, bay time and a price range — and carries the estimate into the booking form in one click;
• bay booking: dates and open slots based on the schedule, and a shop floor plan highlights the bay your car will go to;
• a repair tracker by order number: 7 stages, an event log and an estimated pickup time;
• a price list with search that understands word forms and synonyms, plus category tabs;
• a live “scanner report” with a tachometer, a waveform and fault codes that explains what customers pay for in diagnostics.

Honesty instead of showing off: no invented reviews or awards — only working standards (torque specs, approval of every charge, photo reports, old parts in your trunk), before/after measurements and clear guarantees.